UFCFKR 15 M

UFCFKR-15-M Business Intelligence and Data Visualisation

Overview

This module will emphasise the importance of collecting, analysing and presenting data to address management decision making and problem solving.

It is designed for students interested in roles such as : business intelligence analyst, data visualisation specialist, management information specialist.

The broad aims of the module will be to foster confidence and dexterity with business intelligence tools platforms and methods, to develop evidence-based practice in data visualisation, and to connect both of these to the essential skills of understanding business problems and communicating trends and solutions

Objectives

1. Investigate and explore solutions to business problems interactively in communication with key stakeholders.
2. Select, critically evaluate and employ appropriate tools, platforms and methods to generate Business Intelligence and visualisation solutions.
3. Reflect upon the learning process and deliver a data-driven narrative communicating the results of the analysis to stakeholders.

Curriculum

Overview of business decisions and challenges requiring BI input. Effective design critique and professional practice

Connecting to enterprise data sources. Verifying and annotating data according to provenance.

Use of BI tools and platforms (e.g. Tableau, Power BI, Qlik) to analyse data and to present results in tabular and graphical formats.

Principles of visual literacy and visual perception. Designing with colour, shapes and animation. Approaches for different data types. Accessibility.

Working with stakeholders on requirements gathering, resolving differences and validation of approaches. Selling your message succinctly and with impact.

Assessment

Project (100%)