UFCFKR 15 M

UFCFKR-15-M Business Intelligence and Data Visualisation

Overview

This module will emphasise the importance of collecting, analysing and presenting data to address management decision making and problem solving.

It is designed for students interested in roles such as : business intelligence analyst, data visualisation specialist, management information specialist.

Objectives

1. Define, demarcate and explore business problems interactively in communication with key stakeholders
2. Select, evaluate and employ appropriate tools, platforms and methods to generate BI and visualisation solutions.
3. Reflect upon, critique and improve upon own and others informational and visual artefacts
4. Deliver a data-driven narrative appropriately and effectively to stakeholders, based on a theoretical underpinning of communicating for impact

Curriculum

Overview of business decisions and challenges requiring BI input. Effective design critique and professional practice

Connecting to enterprise data sources. Verifying and annotating data according to provenance.

Use of BI tools and platforms (e.g. Tableau, Power BI, Qlik) to analyse data and to present results in tabular and graphical formats.

Principles of visual literacy and visual perception. Designing with colour, shapes and animation. Approaches for different data types. Accessibility.

Working with stakeholders on requirements gathering, resolving differences and validation of approaches. Selling your message succinctly and with impact.

Assessment

Reflective diary (50%)

Oral Presentation (50%)